Red Stamp Media · Lead Engine
Nobody in your service area knows you exist — and the page you send them to doesn't close. We build lead machines service businesses actually own, and we don't bill you for managing it until it's proven.
Serving service businesses across the US · Google Ads + AI response
02 / The problem
Word of mouth is the best marketing there is. It's also the only kind you can't turn up when you need it — and it goes quiet in exactly the months you need it loudest.
83%
of small businesses say referrals are their top source of new customers — up from 65% the year before. You're not doing it wrong. You're doing what almost everyone does. That's the problem: there's no lever to pull when it slows down.
Source: LocaliQ 2026 small business marketing trends report.
73%
of small business owners aren't sure their current marketing is actually working. Not "it isn't working" — they can't tell. Money goes out, some months are good, and nobody can draw the line between the two.
Source: Constant Contact, Small Business Now report.
$40–$100+
is what one shared lead costs on Angi or Thumbtack — the escape hatch most owners try. It goes to 3–8 contractors at the same time. You're not buying a customer. You're buying a race, and you're paying for the four that said no.
Source: Angi and Thumbtack published lead pricing and contractor distribution ranges.
Your competitor running three trucks isn't better at the work than you. He just knows what a customer costs him — so he can decide to buy more of them. That's not talent. That's a system.
We build yours.
03 / The cost of being second
When someone needs something fixed, handled, or treated, they don't build a shortlist. They reach out to two or three and go with whoever answers first. Every hour a lead sits, someone else is closing it.
21x
more likely to qualify when you respond in 5 minutes instead of 30.
Source: MIT / InsideSales lead response study.
78%
of customers buy from whoever responds first.
Source: Lead Connect, lead response research.
Why search
People search when they need one. That's the whole difference.
The video uses a burst pipe because it's easy to picture. The trade is beside the point. A flooded kitchen, a car accident, a back that won't turn — it all works the same way: whoever answers first gets the customer.
Somebody in your service area is typing "emergency plumber near me," "personal injury lawyer," or "physical therapy near me" plus your city right now. You don't have to convince them they have a problem. They already know. You just have to be there when they look.
Someone scrolling Instagram is killing time. Someone searching at 7am for a service they need today has a problem that already started. That's not interest — that's intent, with a deadline. Intent closes faster, at a higher rate, with less selling.
Getting the click is half of it. What happens in the next eight seconds decides whether you get the call. That's CRO — conversion rate optimization — and it's the part most people skip.
Search
Top-of-page bid
Source: Google Keyword Planner, single-market sample (Nielsen DMA), September 2025 – August 2026. Top-of-page bid range, per click. Local-market examples, not US-wide averages.
Those are the obvious searches, and they're priced like it. We don't buy those. A campaign that works lives in the longer, more specific searches your competitors aren't bidding on — the ones where somebody types exactly what they need, in the town they live in. Same intent. A fraction of the price.
Ads get them there. CRO turns them into a phone call.
Book a 30-min call04 / How it works
We write and build your landing page, wire up call, text and form tracking, and open a Google Ads account in your name. You review it before anything goes live.
We run the campaign for a month with no management invoice up front. You pay Google directly for ad spend, on your own card, and we work against the numbers we agreed on before we started.
You look at the scoreboard. If month one hit your numbers, we invoice that first month and keep going at $1,750/month. Month to month. No annual contract.
05 / The Scoreboard
Four questions. No guessing about close rates or lead costs — we handle those.
This sets the lead cost benchmark we start from.
Your average ticket. Not your best month — a normal one.
Not a prediction. Just the number that would make you happy.
This goes straight to Google on your card. It's not our fee.
What this budget could put you ahead
$7,000
Customers to break even
2
If you hit your goal of 8
$17,000
Your first month
$3,000
Leads that budget buys
16
At $2,500 a customer, 2 customers cover your entire first month. Your goal of 8 would put you $17,000 ahead.
This budget realistically buys about 4 customers a month. To reach 8, you'd be looking at around $3,700 a month in ads.
Category median
$91
per lead · home services
Our Dojo account
$41–$66
per lead · verified by click
Yours depends on your trade, your city and how tight your service area is. Nobody knows the real number until the campaign runs. That's what month one is for — management is billed only if we hit the numbers we agreed on in writing.
Based on the 2026 Google Ads benchmark for your category — $91 per lead for home services — and a 20% close rate.
Source: WordStream 2026 Google Ads Benchmarks, 13,474 US search campaigns, April 2025 – March 2026 (medians).
Estimates based on category averages — not a guarantee. We agree on your real targets before we spend a dollar.
Get these numbers verified on a 30-min call06 / Case study · The Dojo
That $41 to $66 isn't a claim. Here's the account it came from.
The Dojo · 7 martial arts locations across Forsyth County and metro Atlanta · Google Ads + GA4 · April 1 – August 6, 2026
Trial-class leads, click-verified
Cost per lead
Total ad spend
Clicks to site
58 is the floor, not the ceiling. Here's why that matters more than the number itself.
Milton
Samples / Haw Creek
North Forsyth / Dawson
Vickery
Cumming City Center
South Forsyth
Total
Four of six campaigns delivered 55 of the 58 leads at $41–$53. The other two got flagged and reallocated — that's what managing an account actually looks like.
Beyond the form
Get-directions requests
Phone-call actions
New visitors
Ad impressions
Form fills are not the whole story. These are people driving to the door and dialing the phone.
Traffic quality
Engagement rate — 14.67% above the site's own average
Interactions per visit
Seven in ten people who arrived from the ads actually did something. Ad traffic outperformed the site's own baseline.
What nobody else would have caught
Their booking form routes out to a third-party CRM and back. That round trip opens a brand-new session — and Google Analytics loses the original source, quietly re-labeling paid leads as "Organic" or "Direct."
Google Ads tracks the click itself, so it never lost them. Analytics was handing credit for ad-driven leads to other channels. Organic and Direct were taking a bow for work the ads did.
We caught it, documented it, and fixed the tracking. Most agencies would have reported the Analytics number and moved on.
That's the difference between running ads and measuring them.
Milton. Vickery. North Forsyth. Cumming City Center. That campaign runs in metro Atlanta, Georgia.
Get a plan like this for your businessSource: Google Ads and Google Analytics 4, The Dojo account. April 1 – August 6, 2026. USD. Google Ads uses click (gclid) tracking; GA4 uses session attribution.
The Dojo is a membership business — a trial-class lead that converts is worth a recurring monthly payment, not a one-time job. And because their booking form broke attribution at the CRM step, $66 is the verified ceiling on cost per lead, not the real one. The true cost was almost certainly lower.
07 / The landing page
This isn't a brochure about landing pages. It is one. Every claim below is something you can check by scrolling back up.
CRO — conversion rate optimization — is the unglamorous part nobody sells you. It's not how the page looks. It's whether the person who lands on it does the one thing you need them to do. Traffic without it is just an expensive way to be ignored.
Live · Your session
Everything below is about you, on this page, right now. None of it leaves your browser unless you ask us to call you.
A panel showing your own reading of this page: time spent, how far you have scrolled, sections seen and things you have clicked. It updates continuously and stays in your browser.
Time on page
0:00
How far you've read
0%
Sections you've seen
1 of 16
Interactions
0
Where you've spent the most time
Not yet
Video
Not yet
Calculator
Not yet
Now picture this for every person who clicks your ad — plus which search brought them, what they typed, and what that click cost you. That's the part you've never had.
We'd build yours the same way. Your brand, your customers' objections, your numbers, your service area. Same method, different business — and it's yours to keep whether we run your ads or not.
The same thinking built dojodifference.com — seven location pages, each with its own booking flow.
08 / The offer
MONTH 1 MANAGEMENT
Hit the numbers we agreed on
$1,750 — invoiced for month 1, then $1,750/mo
Miss them
$0 — you owe nothing for management
We take on 4 new businesses a month. That's not a marketing line — we carry the first month of management on every one of them, so there's a limit to how many we can start at once.
It's yours. You keep it no matter what happens next.
Month to month. Cancel whenever.
During month one you only pay ad spend, direct to Google, on your own card. Month one is invoiced only if it hits the numbers we agreed on.
Your average ticket, your close rate, your margin decide what month one has to produce.
$1,750, then $1,750/month after that.
And you still keep the landing page.
09 / Risk reversal
The Google Ads account is opened in your name. If we part ways, you keep it. We don't hold your account hostage.
10 / Meet the team
Red Stamp Media · Serving businesses across the US
We read the data and we read a P&L. The people who build your page and run your campaigns are the same people who pick up the phone.
Founder & CEO
15 years in digital marketing. Works as a fractional CMO for e-commerce and B2C brands, and did data analysis for global brands at AnalogFolk. He designs funnels you can actually measure, makes pages convert through CRO and UX, and scales Meta and Google Ads for profit, not reach.
“You don't need more traffic, you need clarity.”
Partner & COO
Over a decade leading digital marketing and web projects. Spent three years as Senior Project Manager for the Americas at AnalogFolk, a London agency, and has taught a Master's in Digital Marketing. He runs the team that builds your page, your tracking and your AI follow-up, from first call to launch.
11 / Proof
"[Client testimonial pending]"
"[Client testimonial pending]"
"[Client testimonial pending]"
"[Client testimonial pending]"
12 / Fit
Plumbers. Electricians. Landscapers. Roofers. Painters. HVAC. Lawyers. Dentists. Physical therapists. Chiropractors. Med spas. Veterinarians. Movers. Pest control. Cleaners. Tree services. Garage doors. Pool service. Locksmiths. Accountants. Remodelers. — and every other service business where somebody in your zip code is typing what you do into Google right now.
13 / Speed to lead
This is the piece that finishes the job — and the only piece that isn't part of the $1,500 build. A lead comes in and an AI automation texts them back, asks the qualifying questions you'd ask, and books the appointment — at 9pm, on a Sunday, while you're on a jobsite, in court, or with a patient.
It can hand off to your CRM or drop the appointment straight on your calendar. You read the transcript in the morning.
AI automation is scoped and quoted separately. What it costs depends on what you need it to do: how many channels, what it asks, what it connects to. We price it on the call once we know. The $1,500 covers your landing page; the monthly fee covers Google Ads management.
Response clock
Industry average
47 hours
Your engine
60 seconds
Source: Drift Lead Response Report; Harvard Business Review lead response study.
Lead to booked
New lead · 9:04 PM Sunday
Marcus T. · Roof repair
“Shingles came off in the storm. Need someone tomorrow if possible.”
Source: Google Ads · “emergency roof repair near me”
New
Qualified
Booked
New
Qualified
Booked
Running…
Demonstration: a lead named Marcus arrives at 9:04 PM Sunday from a Google Ads search for emergency roof repair near me. An AI assistant texts him back, confirms there is no active leak, asks whether the house is single or two story, offers tomorrow at 8am or 1pm, and books the 8am slot with a confirmation text and a call from Danny 30 minutes ahead. The lead then moves through the CRM from New to Qualified to Booked. Total elapsed time: 47 seconds, with nobody at the company touching a phone.
14 / FAQ
Because it's a real build, and because it's yours. You own the page, the copy, the tracking and the files whether you keep working with us for ten years or thirty days. We don't rent you a page and hold it hostage — we build it, you pay for it once, you keep it.
You do. It's opened in your name, on your billing, with your card paying Google directly. We get manager access. If we part ways, we drop access and you keep every campaign, keyword and conversion record in it.
You owe us nothing for management. Zero. We agreed on the numbers before we spent a dollar, so there's no argument about what "working" meant. You keep the landing page, the ads account and all the data we collected.
Most local service businesses start between $1,500 and $3,000 a month in ad spend. The right number depends on what a customer is worth to you and how many you can actually take on. We'll figure out the floor on the call — spending too little is the fastest way to waste a month.
There you rent a lead that three to eight other contractors bought at the same time, so you compete on price before you say hello. Here, someone searches for your service, lands on your page, and calls you. One business. One phone number. Yours.
Seven to ten days from the discovery call in most cases. The build is fast; the part that takes time is getting your real numbers, service area and service types right before we spend money.
Yes. We work with service businesses across the US, and every campaign is built around your own service area. You can call or WhatsApp us directly at +506 8822 4320.
15 / The call
It's a discovery call, and it's with the Red Stamp Media team directly — the people who will build and run your campaign.
Thirty minutes. No deck, no follow-up sequence. You leave knowing your numbers either way.
We take on 4 new businesses a month. That's not a marketing line — we carry the first month of management on every one of them, so there's a limit to how many we can start at once.
16 / Book the call
Tell us what a customer is worth to you and how many you can handle. We'll tell you what the math has to look like for this to pay — and we'll tell you if it won't.